5 Tips To Optimize Your Blog For SEO While Avoiding Panda Penalty

5 Tips To Optimize Your Blog For SEO While Avoiding Panda Penalty
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We’ve been addressing regarding blogging for SEO (Search Engine Optimization) lately, and we hope you’ve been keeping up. Remember, content is the power of SEO and if your site isn’t full of fundamental, compelling content that is relevant to your consumers, Panda will hit you…and the results won’t be quiet and misty.

Panda (Google’s search results algorithm change targeting content-thin and over-optimized sites)is updated regularly and the best way to avoid Panda penalty is to produce excellent content.

Here are 5 tips to effectively optimize your blog for SEO outdoors getting punished by Panda.

  • 1. Initial and Foremost, Produce Exceptional Content

We’ve said it already and we’ll say it again if you want to optimize your site for SEO, your site has to have exceptional content. Transcendent content is what your customers find important, it is what Panda wants to reward and it will lead to direct links.

Great content is the key to SEO. Well-written blogs make great content. Check our tips for writing a better blog here(Writing A Better Blog link) and remember to write content with your audience in mind first and foremost.

  • 2. Keywords

Research your keywords and apply them strategically throughout your blog. There are places you can pay to find keywords for you or you can do your own research through several free places. Here are some keyword sites to explore:

Google AdWords

Google Trends

KGen Add-On for Firefox

You shouldn’t overuse keywords or Panda may penalize you. If Panda hits you, you will find through Google Analytics that your site traffic is dropping. A good rule of thumb is to have one keyword per 100 words.

Finding unique keywords can help you rise to the top of the SERPs. Use of long tail keywords (keywords that show up on the end or long tail of the search terms use curve) can potentially create more conversions as people who are ready to buy used more refined search terms.

  • 3. Post on Social Media Platforms

Distributing your blog posts is of utmost importance. The more social media platforms you use, the larger your blog will be seen. The more people that understand your blog, the more possibilities you have that it will be linked to, re-tweeted, liked and +1’d. If your content is compelling, you will benefit from increased website traffic and hopefully, conversions.

  • 4. Linking

Promote natural links to your blog. How does one go about getting natural links? Produce great content that people will want to share. If you don’t think natural links are important, read this quote from Google’s webmaster site:

Links improve our crawlers to find your site and can provide your site greater discernibility in our search results. Google interprets a link from page A to page B as a vote by page A for page B. Votes cast by pages that are themselves important weigh more heavily and help to make other pages important.

  • 5. Title Tags and Meta Descriptions

Add Title tags and Meta descriptions to your blog. Titles and descriptions will be shown on the SERPs so put some thought into writing these. As a guideline, titles should be 69 characters or fewer and meta descriptions should be 310 or less.

Titles should incorporate keywords and all words should be capitalized. Make sure your title and meta description are not misleading in any way. Titles that don’t accurately describe content not only frustrate potential clients but can also draw a hit by Panda.

A well-written meta description can help people find your blog. Searched words command display up in bold and draw readers to your site. If it describes your content well, your meta description may be utilised by Google as a snippet.

Tips for avoiding penalty by Panda

Basically, to avoid Panda penalty, you should produce content that is valuable to people and not search bots. Don’t overuse or stuff keywords, or hide words from visitors. These “Black Hat” SEO techniques are considered deceptive and will be penalized.

Here are a few pointers directly from Google’s Webmaster Central Blog concerning its definition of high-quality content:

Bottom line, if you want to avoid being penalized by Panda and its frequent updates, write great content with your customers in mind, frequently. If you want to increase traffic and enhance SEO, use well-researched keywords wisely, add cleverly worded Title tags and Meta descriptions, and share away on social media. Before you know it you will be watching your site rise in the SERPs.

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