Google Page Experience Update – Google’s Next Algorithm Update Coming Next Year.
Google announced a new algorithm update that will be launching sometime in 2021. I would not go too insane concerning this update, it is a lot of material Google has algorithms for previously all packed up into one distinct name – “page experience.”
It is essential to note that this algorithm update is happening pre-announced and it won’t be going live till someday in 2021. Google said it will give us six-months notice already. So we have at least six months and one day at this point to fix for it. But probably a lot longer, to be exact.
This Page Experience Update looks at factors; many of which Google already looks similar. This has things like page speed, mobile-friendly, safe browsing, HTTPS, intrusive interstitials, and immediately also layout shifts. The page speed and cumulative layout shift are now coming from the “Core Web Vitals” which we must be covering a lot this week.
Here is a nifty chart that Google came out with to describe what is part of this Google Page Experience update:
Again, all of this we had already. Page speed stands now using Largest Contentful Paint (LCP) and First Input Delay (FID). The LCP measures loading performance. To provide good user experience, LCP should occur within 2.5 seconds of when the page first starts loading. The FID measures interactivity. To implement a good user experience, pages should have an FID of less than 100 milliseconds.
The new information is Cumulative Layout Shift (CLS), that measures visual stability. To provide good user experience, pages should keep a CLS of less than 0.1. Google said Cumulative Layout Shift (CLS) is an important, user-centric metric for estimating visual stability because it helps quantify how often users experience unexpected layout shifts—a low CLS helps ensure that the page is pleasing.
So you don’t want pages that have parts jump around the page in this annoying habit:
Let me bullet point the rest of the aforementioned so you have these rocks quickly and efficiently to consume it:
Google has a new algorithm update named Page Experience Update
Not much is exactly new, external of the core web vitals
Core web vital metrics aren’t super new extreme of Cumulative Layout Transformation
This is not live now, won’t be until sometime in 2021
Google will tell us a call sometime in the future of when this will go active
We will have six-months notice when presented this date, so you have time to fix. This will moderately remove the need for AMP
In mobile, top stories will be available for non-AMP pages when this goes active in 2021. Page experience scores will play a huge role in the Top Stories selection, rather of AMP
Most AMP pages score well on-page experience out of the box
Page experience, in my opinion, won’t be a huge metric, similar to HTTPS and page activity that are small factors
Google said great content is still more important and pages that have great content can still rank well with poor page experience
You can also verify out this developer doc on Understanding page experience in Google Search results. This goes through (a) Understand how page experience will affect ranking,(b) Page experience signals and (c) Optimizing your page experience. In short, I think overall this is a good thing – sites should get better with this update. But I don’t think we demand to panic about it.